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Social Media Marketing Solutions
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Pie Chart of Social Media
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Media Types and Tools
Reference : Google Image
Monday, 29 October 2012
Task 2
Media takes
many forms in our world today. Newspaper, television, printed matter and radio
are all form of media. you can use any form of media to express your idea and
present your opinion to the public. The media is often considered the
mouthpiece of modern culture.
The mass
media are all those media technologies that are intended to reach a large
audience by mass communication. Broadcast media transmit their information
electronically and comprise television, radio, film, movies, CDs, DVDs, and
other devices such as cameras and video consoles. Alternatively, print media
use a physical object as a means of sending their information, such as a
newspaper, magazines, comics, books, brochures, newsletter, leaflets, and
pamphlets. The organizations that control these technologies, such as
television stations or publishing companies, are also known as the mass media.
In general,
how much trust and confidence do you have in the mass media, such as newspaper,
TV, and radio. When it comes to reporting the news fully, accurately, and
fairly, a great deal, a fair amount, not very much, or not at all? Where do you
get most of your news about what’s going on in the world today? Newspapers,
radio, television, internet, magazines, or talking to others?
There is as
yet no “anthropology of mass media”. Even the intersection of anthropology and
mass media appears rather small considering the published literature to dat.
Within the last five or so years, however, as anthropologists have increasingly
struggled to define what falls within the legitimate realm of the study of a “a
culture” and within the privileged purview of “a discipline”, there has been a
dramatic rise in interest in the study of mass media. Indeed mass media
themselves have been a contributing force in the processes of cultural and
disciplinary deterritorialization.
Mass media,
defined in the conventional sense as the electronic media of radio, television,
film, and recorded music, and the print media of newspaper, magazines, and
popular literature, are at once artifacts, experiences, practices, and
processes. They are economically and politically driven, linked to developments
in science and technology, and like most domains of human life, their existence
is inextricably bound up with the use of language. Given these various
modalities and spheres of operation, there are numerous angles for approaching
mass media anthropologically: as institutions, as workplaces, as communicative
practices, as cultural products, as social activities, as aesthetic forms, and
as historical development.
Saturday, 27 October 2012
Task 1
Cross Disciplinary
Cross-Disciplinary refers to knowledge that explains aspects
of one discipline in terms of another, common examples of cross-disciplinary
approaches are studies of the physics of music or the politics of literature.
Intedisciplinary
Interdisciplinary refers to new knowledge extensions that
exist between or beyond existing academic disciplines or professions. The new
knowledge maybe claimed by members of non, one, both, or an emerging new
academic discipline or profession.
Trans Disciplinary
In practice, trans disciplinary can be taught of as the
union of all interdisciplinary efforts. While interdisciplinary terms may be
creating new knowledge that lies between several existing disciplines, a trans
disciplinary term is more holistic and seeks to relate all disciplines into a
coherent whole.
Qualitative Research is a method of inquiry employed in many
different academic disciplines, traditionally in the social sciences, but also
in market research and further contexts. Qualitative research aim to gather an
in-depth understanding of human behaviour and the reasons that govern such behaviour. The qualitative method investigates the why
and how decision making, not just what, when, where. Hence, smaller but focused
samples are more often needed than large samples.
Ethnography is a qualitative research design aimed at
exploring cultural phenomena. The resulting field study case or a case report
reflects the knowledge and the system of meanings in the lives of a cultural
group.
Ethnography, as the empirical data on human societies and
cultures, was pioneered in the biological, social, and cultural branches of
anthropology but has also become a popular in the social sciences in general –
sociology, communication studies, history – wherever people study ethnic
groups, formations, compositions, resettlements, social welfare
characteristics, materiality, spirituality, and a provides a forum for peoples
ethnogenesis.
What is Media Anthropology?
Media Anthropology ?
Media Anthropology, also known as Anthropology of Media, is an area of study within social and cultural anthropology that emphasizes ethnographic studies as a means of understanding procedures, audiences, and other cultural and social aspects of mass media.
Media Anthropology is a fairly inter-disciplinary area, with a wide range of other influences. The theories used in the anthropology of media range from practice approaches attributes to theorists such as Piere Bourdies. Theoretical discussion have also been picked up from studies of consumption, audience reception in media studies, new media and network theories, theories od globalisation, theories of international civil society, and discussion of participatory communications, and governance from development studies.
Media
Anthropology is the label that has most recently come into use for a territory
of contact between two fields.
Briefly, it
represents both the use of anthropological concepts and methods within media
and the study of the media by anthropologists. It may be a new
interdisciplinary convergence; it could become an established field of
inter-disciplinary studies, or even a new discipline.
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