What is Media Anthropology?

Media Anthropology ?

Media Anthropology, also known as Anthropology of Media, is an area of study within social and cultural anthropology that emphasizes ethnographic studies as a means of understanding procedures, audiences, and other cultural and social aspects of mass media.

Media Anthropology is a fairly inter-disciplinary area, with a wide range of other influences. The theories used in the anthropology of media range from practice approaches attributes to theorists such as Piere Bourdies. Theoretical discussion have also been picked up from studies of consumption, audience reception in media studies, new media and network theories, theories od globalisation, theories of international civil society, and discussion of participatory communications, and governance from development studies.

source: http://en.wikipedia.org/wiki/Anthropology_of_media

Media Anthropology is the label that has most recently come into use for a territory of contact between two fields.

Briefly, it represents both the use of anthropological concepts and methods within media and the study of the media by anthropologists. It may be a new interdisciplinary convergence; it could become an established field of inter-disciplinary studies, or even a new discipline.

source: http://www.media-anthropology.net/rothenbuhler_interdiscontact.pdf