Task 2

Media takes many forms in our world today. Newspaper, television, printed matter and radio are all form of media. you can use any form of media to express your idea and present your opinion to the public. The media is often considered the mouthpiece of modern culture.

The mass media are all those media technologies that are intended to reach a large audience by mass communication. Broadcast media transmit their information electronically and comprise television, radio, film, movies, CDs, DVDs, and other devices such as cameras and video consoles. Alternatively, print media use a physical object as a means of sending their information, such as a newspaper, magazines, comics, books, brochures, newsletter, leaflets, and pamphlets. The organizations that control these technologies, such as television stations or publishing companies, are also known as the mass media.

In general, how much trust and confidence do you have in the mass media, such as newspaper, TV, and radio. When it comes to reporting the news fully, accurately, and fairly, a great deal, a fair amount, not very much, or not at all? Where do you get most of your news about what’s going on in the world today? Newspapers, radio, television, internet, magazines, or talking to others?

There is as yet no “anthropology of mass media”. Even the intersection of anthropology and mass media appears rather small considering the published literature to dat. Within the last five or so years, however, as anthropologists have increasingly struggled to define what falls within the legitimate realm of the study of a “a culture” and within the privileged purview of “a discipline”, there has been a dramatic rise in interest in the study of mass media. Indeed mass media themselves have been a contributing force in the processes of cultural and disciplinary deterritorialization.

Mass media, defined in the conventional sense as the electronic media of radio, television, film, and recorded music, and the print media of newspaper, magazines, and popular literature, are at once artifacts, experiences, practices, and processes. They are economically and politically driven, linked to developments in science and technology, and like most domains of human life, their existence is inextricably bound up with the use of language. Given these various modalities and spheres of operation, there are numerous angles for approaching mass media anthropologically: as institutions, as workplaces, as communicative practices, as cultural products, as social activities, as aesthetic forms, and as historical development.